Why SEO Is The Key To Successful Marketing
Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. I know it can be confusing but…
To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity. To do this you must understand keywords and content and how they interact with each other to gain that coveted top spot in the search engine results.
This is not just about being a successful marketer. This is about driving real business results in the form of traffic to your website, getting more consumers of your content and ultimately to obtaining more paying customers…
How To Focus On Your Marketing Plan
I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes. And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan.
If you haven’t started, you’re already late. It’s that time of year for creating your marketing plan. Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t.
Why Is Search…So…Darn…Hard?!
If you’re in digital marketing, you know what I mean just reading the title. You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a keyword they thought was important and your paid search ad didn’t show up.
You’ve explained it all before, maybe even 100 times. But the bottom line: search is really hard. Hard to explain. Hard to execute effectively without blowing through your whole marketing budget. So I am copying below the response I have cut and pasted into more emails than I can count. The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well.
Integrating Social Media and Search
Social media as a B2B Marketing technique is an evolution of the marketing tools that preceded it: organic search engine marketing and paid search advertising. But combining these techniques can provide tremendous uplift in results and ROI.
My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. The article has become one of the most popular we have ever done. And so with the author’s permission I am summarizing it here for our B2B audience.
How to Nurture The Great Unknown Leads
In a previous post on Paid Search, I reviewed a study by TechTarget and Google that highlighted one of the main challenges in demand generation for the B2B Marketer: inaccurate contact details. But there is tremendous value in these contacts as they are telling you exactly what you need to know, when you need to know it – if only you will listen.
In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company.
How To Use Paid Search To Target Buyers By Stage
For 2 years running now TechTarget and Google have combined to produce a behavioral research study for B2B Marketers on the search behavior of IT Buyers. The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google.
While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business.
