Enjoy A Demand Funnel Cocktail

I was recently asked by the good folks over at Focus to participate in an exciting project and the first edition of the “Book of Funnels“.  The challenge was this: put all your thoughts on the marketing and sales funnel into one page and use a picture to tell your story.

I have to admit that this project was a lot of fun. At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. And I agree with Craig Rosenberg at Focus, that “every organization should make the effort to depict its revenue funnel on one page. It serves as the basis for your sales and marketing strategy.”

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