Need to Drive Leads? Try These Traditional Tactics Now
In a recent article from eMarketer, “Is Social a Source for B2B Leads?”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. So what’s a marketer to do?
While we all see the storm clouds on the horizon, the end is not quite here for traditional techniques.
Why Social Media Will Help Us All Get Along (Better)
It is one of the biggest questions you will hear in any open forum on Social Media: Which department owns social media? I wanted to outline my thoughts here and summarize some of the key sides of the debate.
6 Content Marketing Tips That Drive Leads
In yesterday’s post we reviewed the The 4 Most Common Mistakes in B2B Content Marketing. Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push.
So here are my 6 tips for creating content that drives the leads that sales wants…
The 4 Most Common Mistakes in B2B Content Marketing
One of the largest challenges facing online marketers is how to create and utilize content that resonates and then delivers the targeted leads that sales is looking for. The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects. To sales, they are a waste of time. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Second, you need to have compelling content that meets the prospects needs. Do these 2 things and you will find valuable leads.
In this post I will explain the 4 most common mistakes marketers make. And I will describe the “halo effect” and how to make it work for you. In the next post, I will list the actions you can take today to deliver targeted leads to sales.
Why am I in Marketing?
As I traveled the course of my career, often times in unexpected directions, I have found myself asking the question of why I do what I do. Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand.
