Mobile Marketing In 2011 – Are You Ready?
Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. But are consumers ready to receive promotional messages on their mobile device? According to The Mobile Marketing Association and their annual “Top 10 Mobile Marketing Trends To Watch”, the answer is a resounding “yes.”
The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. In the past I have outlined 10 Reasons Why Mobile is Hot! and 6 Steps to Prepare for the Mobile Revolution. But whether you’re considering privacy issues, QR codes, Augmented Reality or even 3D, here I will outline the Mobile Marketing top 10 trends in Mobile Marketing for 2011. Then you can answer the question on many marketers’ minds: are you ready?
Holy Cow! That Is A Lot Of Time Spent Online Using Social Media
Yes, that was my reaction to this online consumption study by the good folks at Nielsen. (Disclosure: I am a former employee of the Nielsen Company). To me this was the biggest news of the week. Bigger than Lindsay Lohan. Bigger than “The Bachelorette” finale. And bigger than the Bristol Palin and Levi Johnston breakup (I know, crazy right?).
Americans spend a ton of time on social networks and the growth is a bit startling. What we do online is changing. But what does this mean for the B2B Marketer?
Lead Generation Programs That Work
On July 13th, 2010 I presented on a webinar sponsored by Focus entitled “True Lead Generation Stories” moderated by Craig Rosenberg and co-presented by an esteemed colleague Chris Waldo who runs Demand Generation for Ingersoll Rand.
During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. I concluded with a discussion of the tactics to consider in future demand generation efforts.
6 Steps to Prepare for the Mobile Revolution
Earlier this week, I defined the 10 Reasons Why Mobile is Hot. By summarizing Morgan Stanley’s latest research, I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing.
What does all this mean to the B2B marketer? I will suggest the top 6 opportunities for mobile marketing and the steps you should take now.
