Internet Trends From The Web 2.0 Summit
The 7th Annual Web 2.0 Summit was held on November 15th, 16th and 17th. While I was not able to attend, I was able to view some of the amazing presentations and videos on their website. I suggest you spend the time to watch the videos of Facebook’s CEO Mark Zuckerberg, Twitter’s CEO Evan Williams and also Robin Li, Chairman & CEO of Baidu.
While I enjoy hearing these pundits speak, every year I really look forward to the straight facts on Internet Trends delivered in rapid fire order by Mary Meeker, the Managing Director from Morgan Stanley. I used some of these facts from Morgan Stanley last year to argue that Mobile Is Hot and Social Media is no longer about whether to do it but how to do it. This video is only18 minutes long but below are my key takeaways. Read more
Holy Cow! That Is A Lot Of Time Spent Online Using Social Media
Yes, that was my reaction to this online consumption study by the good folks at Nielsen. (Disclosure: I am a former employee of the Nielsen Company). To me this was the biggest news of the week. Bigger than Lindsay Lohan. Bigger than “The Bachelorette” finale. And bigger than the Bristol Palin and Levi Johnston breakup (I know, crazy right?).
Americans spend a ton of time on social networks and the growth is a bit startling. What we do online is changing. But what does this mean for the B2B Marketer?
6 Steps to Prepare for the Mobile Revolution
Earlier this week, I defined the 10 Reasons Why Mobile is Hot. By summarizing Morgan Stanley’s latest research, I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing.
What does all this mean to the B2B marketer? I will suggest the top 6 opportunities for mobile marketing and the steps you should take now.
10 Reasons Why Mobile is Hot!
According to a recent post by Justin Kistner we are in “the era of social media” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015. This report by Morgan Stanley titled “Internet Trends 2010” predicts that the next era of the web is all about mobile.
In this post, I will summarize the 10 main reasons why Mobile is one of the biggest technology trends ever seen and why you need to pay attention. Read more
