Tweet Chats: Organized Chaos or Untapped Marketing Opportunity
While tweet chats can appear to be organized chaos from an outsider’s perspective, they are a fantastic way to enhance your experiences on Twitter by connecting and sharing with other individuals interested in the same topics. For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. The chat hashtag is used to link the tweets together in a virtual conversation so that all participants can follow along. Formal Twitter tweet chats are arranged in advance and occur at a specific time. They also may include a formal agenda with a specific leader/speaker/moderator or they might involve a free flowing discussion between all participants. Read more
What Is Marketing Acceleration?
What is marketing acceleration and why is it even worth discussing? In the larger context, acceleration refers to the increasing pace of change. In B2B Marketing, we are experiencing an unprecedented amount of upheaval in what defines our success. We not only need to be fast, we need to get faster. We need to be speed racers.
While we are being impacted by the rapid rise of social networks and the use of mobile technologies to connect business professionals, we are also being asked to produce more with less. More leads. More sales. Greater awareness. Less money. Less People. Fewer tools.
Marketing Leads: Quality Vs. Quantity
Last night I had the pleasure of dining with one of our media partners. We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful server wanted it to.
While we all want to be considered purveyors of nothing but the highest quality stuff, sometimes higher volume is the way to go. And when quality is required, you need to be able to deliver leads that convert.
Whatever Happened to Marketing Strategy?
The realities and pressures we all face in today’s economy are not easy. Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire. I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans.
Oh and that means thinking ahead. (Disclosure: as a dedicated rant, this post is full of copious amounts of sarcasm).
Holy Cow! That Is A Lot Of Time Spent Online Using Social Media
Yes, that was my reaction to this online consumption study by the good folks at Nielsen. (Disclosure: I am a former employee of the Nielsen Company). To me this was the biggest news of the week. Bigger than Lindsay Lohan. Bigger than “The Bachelorette” finale. And bigger than the Bristol Palin and Levi Johnston breakup (I know, crazy right?).
Americans spend a ton of time on social networks and the growth is a bit startling. What we do online is changing. But what does this mean for the B2B Marketer?
Why Do You Tweet? Social Media And Your Personal Brand
I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. And so I am often asked why I tweet, why I blog and why I participate in both online and offline social communities and events.
Despite the huge press coverage around social media, I am still surprised at how many marketers and other market-facing professionals resist the call to participate in social media and to be brand ambassadors. To me, social media is all about personal branding. Grow your personal brand, with respect and proper attribution to your company as an ambassador, and the company benefits through the greater exposure of a positive voice out to the market it serves.
How to Nurture The Great Unknown Leads
In a previous post on Paid Search, I reviewed a study by TechTarget and Google that highlighted one of the main challenges in demand generation for the B2B Marketer: inaccurate contact details. But there is tremendous value in these contacts as they are telling you exactly what you need to know, when you need to know it – if only you will listen.
In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company.
67 Innovations To Help You Get Inspired
Every once in a while it’s important to step away from our everday responsibilities and ponder creative new ideas, new solutions, and innovations. Inspiration often comes from considering things outside our normal realm. One place I often turn for mental “fresh air” is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing.
Today I’m writing about a post I just re-read called “Innovation Insanity” produced by the excellent team at trendwatching.com. Here is how they describe the call to action: “the amount of talent, of creativity, of innovations, is staggering…Invent, improve, copy… or perish.”
