Top Takeaways From Blogwell Philly 2010
On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010. This was my first effort as a “Live-Blogger” and I hope the speakers feel that I captured their presentations well. Coming away from the event, I wanted to share some of my top takeaways from the amazing experience.
To review, Blogwell is an event sponsored by the Social Media Business Council, a ”community for social business leaders at large companies.” The event titled “How Big Brands Use Social Media” highlights 8 real-life social media case studies. Disclosure: The Philly leg of the Blogwell tour was sponsored and hosted by my employer: SAP.
Report: Blogs Are An Important Part Of The Marketing Mix
The proof is in folks: blogs are an important part of the marketing mix, according to Technorati’s recent ”State of the Blogosphere” report.
And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.
