The Hottest B2B Marketing Insider Topics Of 2010
On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. Since that time, I have written 60 posts, nearly 10,000 of you have come to my site, from over 120 countries, viewing more than 20,000 pages of content.
So as I begin 2011, I want to start by thanking all of you for putting up with my yammering on about the trends, hot topics and occasional outbursts on the state of B2B Marketing today. I have made many new friends and learned so much — so thanks to you all!
Finding The Time To Tweet or Blog?
Social media is intimidating to a large number of people. But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn. And so I get this question all the time. Sometimes the question comes from sincerely curious colleagues and peers who also want to grow their connections and interact with our increasingly social world…
Other times it comes with that oh-so-subtle implication that I’m a slacker spending my day on Facebook, status updating about the loud talkers and bad dressers in the office. As all Gen Xers have to state at some point in our lives: I am not a slacker…
Top Takeaways From Blogwell Philly 2010
On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010. This was my first effort as a “Live-Blogger” and I hope the speakers feel that I captured their presentations well. Coming away from the event, I wanted to share some of my top takeaways from the amazing experience.
To review, Blogwell is an event sponsored by the Social Media Business Council, a ”community for social business leaders at large companies.” The event titled “How Big Brands Use Social Media” highlights 8 real-life social media case studies. Disclosure: The Philly leg of the Blogwell tour was sponsored and hosted by my employer: SAP.
Report: Blogs Are An Important Part Of The Marketing Mix
The proof is in folks: blogs are an important part of the marketing mix, according to Technorati’s recent ”State of the Blogosphere” report.
And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.
