Mobile Marketing In 2011 – Are You Ready?
Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. But are consumers ready to receive promotional messages on their mobile device? According to The Mobile Marketing Association and their annual “Top 10 Mobile Marketing Trends To Watch”, the answer is a resounding “yes.”
The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. In the past I have outlined 10 Reasons Why Mobile is Hot! and 6 Steps to Prepare for the Mobile Revolution. But whether you’re considering privacy issues, QR codes, Augmented Reality or even 3D, here I will outline the Mobile Marketing top 10 trends in Mobile Marketing for 2011. Then you can answer the question on many marketers’ minds: are you ready?
Augmented Reality For B2B Marketing in 2011?
If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision. According to Wikipedia, augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.”
Whoa – quite a mouthful! But with all the talk about this new technology and 2011 digital marketing predictions, I started looking for answers to whether augmented reality is something that will have some impact in 2011.
