Marketing InspirationIt’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead.

And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks.

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling.

I hope these infographics help to inspire your objectives and efforts as we kick off 2012!

Quick Links:

  1. Storytelling vs. Corporate Speak” – by Lou Hoffman
  2. Blueprint for the Perfect Blog Post” – by Brian Rice
  3. The Actions, Motivations and Influence of Brand Advocates” – by BzzAgent
  4. The Size of The Mobile Market” – by iStrategy
  5. The Noob Guide To Online Marketing” – by Unbounce
  6. The Content Grid version 2” – by Eloqua
  7. The Modern Marketer” by Hubspot
  8. Inbound Marketing vs Outbound Marketing: The Dawn of Marketing You Won’t Hate” – by Voltier Digital
8 Great Marketing Infographics

Storytelling vs. Corporate Speak” – I love this one from Lou Hoffman, (@louhoffman) CEO of the Hoffman agency. To me this captures the heart of what is wrong with most marketing today.

Business Communication

Blueprint for the Perfect Blog Post” – by my colleague and fellow co-founder of Business 2 Community (@B2Community) Brian Rice (@BrianSRice) shows you exactly how to create blog posts that will generate the highest traffic and the most social sharing you can get with great content…

Blueprint for the Perfect Blog Post

The Actions, Motivations and Influence of Brand Advocates” – by BzzAgent (@BzzAgent) shows us that brand advocates are 83% more likely to share information about a product than typical web users, and 50% more likely to influence a purchase.

Brand Advocates

The Size of The Mobile Market although this one from iStrategy (@iStratBuzz) is over a year old, it still shows that half the planet is covered by mobile technology with over 4 Billion Mobile Phones worldwide . See how that compares to other technologies…

The Size of the Mobile Market

The Noob Guide To Online Marketing” – I love this one from the folks at Unbounce (@unbounce) because it explains in simple terms the whole online marketing landscape and also provides a guide on the steps you can take…

The Noob Guide to Online Marketing - Infographic

 

The Content Grid version 2” – by Eloqua‘s (@Eloqua) Joe Chernov (@jchernov) is a must-have in every marketer’s arsenal of infographics and this new version updated last year maps marketing goals to the buyer journey to content types and outlines the metrics for each…

Content Grid

The Modern Marketer” by Hubspot (@Hubspot) is technically an “infotoon” (and good for them for making up that word) but this one correctly makes the point that the hardest part of modern marketing is in creating an audience-first mindset.

The Modern Marketer

Inbound Marketing vs Outbound Marketing: The Dawn of Marketing You Won’t Hate- by Voltier Digital (@voltierdigital) is one of my favorite posts in 2011 because it helps to define the business case for change in marketing…

Inbound Marketing

Photo is “Sunset is served!” by Milena T. thanks to Corbett Barr.

About Michael Brenner

Michael Brenner is the Head of Strategy for the leading content marketing platform, NewsCred. He is also the author of B2B Marketing Insider, a contributor to Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to B2B Marketing Insider by Email

27 Comments

  1. Usha Sliva said…

    Love em! Wish I could make copies of storytelling vs. corporate speak and send to all my clients :) Will do the next best thing and share it on twitter ;)

  2. Margaret Molloy said…

    Fabulous compilation. Thanks
    @MargaretMolloy

  3. Robert said…

    Great Post! Awesome Info!
    Thanks

  4. Simon Kelly said…

    Great post – the Blueprint for the Perfect Blog is particularly useful. Thanks!

  5. I love, love, love the emphasis on creating and sharing knowledge –expressed in the “inbound vs. outbound” piece. We have matured as consumers, opting for and participating in communities that give us access to possibilities and good feelings.

    Thank you for sharing.

    Best,
    @LawrenceMcGlown

    • Michael Brenner said…

      Wow, Lawrence, you definitely get the award for most enthusiasm expressed in any of the comments. It is a great piece and I’ve been using it around our organization as well.

  6. mike said…

    Great blog, you had me at Story Telling vs Corporate Speak…

  7. Danielle said…

    Thanks for this!! Will be sharing!

  8. Rahul Kohli said…

    Great complilation, I wonder if this is what storytelling is evolving to. Images speak louder than words :) What would be even more compelling is to see how these infographics are integrated with other interactive mediums at the disposal of companies to make it enduring

    • Michael Brenner said…

      Thanks Rahul, I think this is one piece of storytelling and I am simply highlighting those that did a good job in my opinion of representing facts in an interesting and new way. There is certainly context I could have provided but then I would have had to limit the coverage. I do appreciate the feedback!

  9. Jill said…

    Fabulous work! Really enjoyed these.

  10. aupie said…

    Perfect blog blueprint is particularly useful. Thank you very much!
    Sharing is for certain!

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