Strategy

9 Internet Trends Charts You Need To See+

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about...

Read More+ 8 days ago

The Expanding Role Of B2B Marketing+

Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital,...

Read More+ 15 days ago

The World Has Changed. Has Your Marketing?+

This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. Labeled...

Read More+ 21 days ago

Marketing And The Internet Of Things+

Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than...

Read More+ 29 days ago

5 Mindset Shifts Marketing Leaders Must Make+

We all know that real change starts with a shift in thinking. And so we are winding down the Future of...

Read More+ 50 days ago

The Future of Marketing [Slides] – From SAP CMO Jonathan Becher+

“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.” Those are the words SAP Chief...

Read More+ 55 days ago

Marketing Transformation: 3 Leadership Skills You Need To Succeed+

Has the rise of digital, social and mobile technologies affected your marketing organization? In response to these rapid changes in...

Read More+ 62 days ago

Marketing Is In The Throes of A Buyer Revolution+

The first step in effective marketing is listening, research and a solid understanding of your buyers. A few years ago...

Read More+ 64 days ago

Digital Is Changing Marketing And Changing Business+

Last fall I attended an “unconference” in Greece  called Stream that was hosted by some truly inspired folks at WPP. It was one of the...

Read More+ 69 days ago

Marketing Must Be Integrated Into The Whole Business+

One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’  So...

Read More+ 76 days ago

The Human Touch – Important For Marketing Today and Tomorrow+

In this Future of Marketing series, we have covered topics such as Agile Marketing, Big Data, Customer Experience, Thought Leadership, Culture, Content, and so much more. Despite all...

Read More+ 84 days ago