Marketing Strategy

Does My Stealth Start-Up Need PR?+

A lot of start-ups are in stealth mode, and don’t want anyone to know what they’re working on. “I don’t...

Read More+ 1 day ago

A Marketer’s Search For Meaning: 5 Attributes of Relevancy+

I read an article the other day that said that people are hired for hard skills and fired for a...

Read More+ 3 days ago

The Entrepreneur, The Compass, And The Fog+

Serial social entrepreneur, Arthur Nelson, describes how a company's story is always filled with twists and turns.

Read More+ 4 days ago

7 Ways To Get Customers To Love Your Brand+

How do customers describe your company to their family and friends? Does your product just meet a need, or are...

Read More+ 6 days ago

The Two Types Of Brands (And The Entrepreneurs Behind Them)+

Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of brands today. He laughingly mentioned a...

Read More+ 1 week ago

The Importance Of Market Intelligence For CMOs+

For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing...

Read More+ 2 weeks ago

How To Get A Positive Return On Your Marketing Investment+

Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed,...

Read More+ 2 weeks ago

3 Ways To Overcome One Of The Biggest Marketing Challenges+

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only...

Read More+ 3 weeks ago

5 Marketing Lessons From The Sharing Economy+

The sharing economy, simply put, is the phenomenon where people are increasingly willing to share their home, car, clothing, goods,...

Read More+ 3 weeks ago

The 9 Internet Trend Charts From Mary Meeker That You Need To See+

For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at...

Read More+ 3 weeks ago

Are You Guilty Of Drive-By Marketing?+

I recently attended a meeting with Siegel+Gale, where the conversation turned to large brands and their tendency to engage in...

Read More+ 4 weeks ago
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