Strategy

The Changing Nature Of Work [Slideshare]+

In my current role, I am responsible for content marketing and content development at SAP on the topic of the...

Read More+ 1 month ago

3 Traits Of Superstar Marketers+

What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to...

Read More+ 1 month ago

Why Are You In Marketing?+

My second blog post ever included my attempt to answer the question “Why am I in Marketing?” That article has...

Read More+ 2 months ago

Need New Customers? Get Happy Employees+

According to Gallup’s “State of The Global Workplace” report, only 13% employees around the world are actively engaged in their...

Read More+ 2 months ago

The Secret To A Better Customer Experience+

OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is...

Read More+ 2 months ago

Growth Hackers And The Marketing Wake Up Call+

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at...

Read More+ 2 months ago

Marketing Leadership: 5 Steps To Learning Agility+

As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one....

Read More+ 2 months ago

Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands+

This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is...

Read More+ 3 months ago

Marketing Trend: Has HR Become The Marketer Of The Employer Brand?+

One of the biggest trends in marketing may not even be happening in the marketing department at all. As millennials...

Read More+ 3 months ago

Insights Drive Better Customer Experience+

We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we...

Read More+ 3 months ago

Is Context The Future Of Customer Experience?+

We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we...

Read More+ 3 months ago