Comments on: Why Do You Tweet? Social Media And Your Personal Brand http://www.b2bmarketinginsider.com/social-media/why-do-you-tweet-social-media-and-your-personal-brand Michael Brenner's Blog on B2B Marketing Thu, 02 Feb 2012 14:44:30 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Michael Brenner http://www.b2bmarketinginsider.com/social-media/why-do-you-tweet-social-media-and-your-personal-brand/comment-page-1#comment-252 Michael Brenner Tue, 10 Aug 2010 15:50:26 +0000 http://www.b2bmarketinginsider.com/?p=332#comment-252 Thanks Steve. "Dr. Media" would do very well conducting therapy sessions and emphasizing the need to focus on content. Thanks Steve. “Dr. Media” would do very well conducting therapy sessions and emphasizing the need to focus on content.

]]> By: Steve Jacobs http://www.b2bmarketinginsider.com/social-media/why-do-you-tweet-social-media-and-your-personal-brand/comment-page-1#comment-251 Steve Jacobs Tue, 10 Aug 2010 13:48:29 +0000 http://www.b2bmarketinginsider.com/?p=332#comment-251 Interesting article, and I totally agree with Fiona and JT. I recently came across a viral video from NYU Stern that reminds me of this exact topic of companies trying (needing) to react to social media, and Twitter in particular (the part in the video about misusing Twitter is actually pretty funny – http://www.youtube.com/user/NYUSternExecEd). Seems like Stern is hosting a summit to discuss this exact topic of getting companies to understand how they can use social media (and that they HAVE TO to survive). Sounds promising... Interesting article, and I totally agree with Fiona and JT. I recently came across a viral video from NYU Stern that reminds me of this exact topic of companies trying (needing) to react to social media, and Twitter in particular (the part in the video about misusing Twitter is actually pretty funny – http://www.youtube.com/user/NYUSternExecEd).

Seems like Stern is hosting a summit to discuss this exact topic of getting companies to understand how they can use social media (and that they HAVE TO to survive). Sounds promising…

]]> By: Michael Brenner http://www.b2bmarketinginsider.com/social-media/why-do-you-tweet-social-media-and-your-personal-brand/comment-page-1#comment-239 Michael Brenner Tue, 03 Aug 2010 01:31:23 +0000 http://www.b2bmarketinginsider.com/?p=332#comment-239 Hi JT, Yes sales is the great sought after goal of many in social media. And I believe sales will come to those of us who are out there and participating with personal authenticity and with the intention of making connections. Good luck to you and thanks for commenting. Hi JT, Yes sales is the great sought after goal of many in social media. And I believe sales will come to those of us who are out there and participating with personal authenticity and with the intention of making connections. Good luck to you and thanks for commenting.

]]> By: Michael Brenner http://www.b2bmarketinginsider.com/social-media/why-do-you-tweet-social-media-and-your-personal-brand/comment-page-1#comment-238 Michael Brenner Tue, 03 Aug 2010 01:27:26 +0000 http://www.b2bmarketinginsider.com/?p=332#comment-238 John, Great video! I am sitting here contemplating my next post (with a little writer's block) and seeing this was just perfect timing. Thank you for sharing. John, Great video! I am sitting here contemplating my next post (with a little writer’s block) and seeing this was just perfect timing. Thank you for sharing.

]]> By: JT Pedersen http://www.b2bmarketinginsider.com/social-media/why-do-you-tweet-social-media-and-your-personal-brand/comment-page-1#comment-236 JT Pedersen Mon, 02 Aug 2010 19:21:30 +0000 http://www.b2bmarketinginsider.com/?p=332#comment-236 As an individual, social media as a whole...not just tweets...are an incredibly powerful way of putting yourself on display. And, why do that? The older you are, the greater your tendency toward complete and utter privacy. To be successful moving forward, you're going to -have- to become proficient in using contemporary tools of the trade. As an individual seeking new employment...in whatever form...my social media activities (strategically interlaced) have resulted in a number of people reaching out -to- me. Why? Because they liked what they saw and wanted to talk with me further. From a 'sales' perspective, while opportunities have not yet come together for various reasons, those reaching out to me were at least 50% pre-sold. They called out to me because my efforts illustrated who I was, what I was all about, and what I was looking to do. These are many the same reasons business owners, corporations, and the like should be considering investing into social media themselves. Like a snowball going downhill, it takes a while to develop momentum. So don't wait. As an individual, social media as a whole…not just tweets…are an incredibly powerful way of putting yourself on display. And, why do that? The older you are, the greater your tendency toward complete and utter privacy.

To be successful moving forward, you’re going to -have- to become proficient in using contemporary tools of the trade. As an individual seeking new employment…in whatever form…my social media activities (strategically interlaced) have resulted in a number of people reaching out -to- me. Why? Because they liked what they saw and wanted to talk with me further.

From a ‘sales’ perspective, while opportunities have not yet come together for various reasons, those reaching out to me were at least 50% pre-sold. They called out to me because my efforts illustrated who I was, what I was all about, and what I was looking to do.

These are many the same reasons business owners, corporations, and the like should be considering investing into social media themselves. Like a snowball going downhill, it takes a while to develop momentum. So don’t wait.

]]> By: John Ellett http://www.b2bmarketinginsider.com/social-media/why-do-you-tweet-social-media-and-your-personal-brand/comment-page-1#comment-234 John Ellett Mon, 02 Aug 2010 18:31:40 +0000 http://www.b2bmarketinginsider.com/?p=332#comment-234 Michael, I like your perspective on the role of social media in creating professional brands. It reminded me of this post:http://marketing-has-changed.com/why-do-i-blog/ The video was very encouraging. Michael, I like your perspective on the role of social media in creating professional brands. It reminded me of this post:http://marketing-has-changed.com/why-do-i-blog/ The video was very encouraging.

]]> By: Michael Brenner http://www.b2bmarketinginsider.com/social-media/why-do-you-tweet-social-media-and-your-personal-brand/comment-page-1#comment-223 Michael Brenner Fri, 30 Jul 2010 16:20:28 +0000 http://www.b2bmarketinginsider.com/?p=332#comment-223 Fiona, thanks so much for commenting :-) And you are so right about the confusion and the attempts by businesses to promote. Social media is a way to <strong>converse</strong> with customers. It is not another vehicle to SPAM unwanted content. Fiona, thanks so much for commenting :-)

And you are so right about the confusion and the attempts by businesses to promote. Social media is a way to converse with customers. It is not another vehicle to SPAM unwanted content.

]]> By: Fiona Bosticky http://www.b2bmarketinginsider.com/social-media/why-do-you-tweet-social-media-and-your-personal-brand/comment-page-1#comment-219 Fiona Bosticky Thu, 29 Jul 2010 18:35:28 +0000 http://www.b2bmarketinginsider.com/?p=332#comment-219 Well, if you're having trouble with marketers understanding the importance of social media, it's going to be twice as hard to explain to business owners ;) I think the "social media concept" is taking so long to form its correct foothold in business minds because there is SO much information and mis-information going around as to it's exact purpose and function. For the time being, it's mainly going to be a fun ride for savvy marketeers to continue to educate and educate. I agree, that business owners should understand that their personal brand must be in all their social media activities. Spot on Michael :) Some businesses try to be too much about their products or services, and sometimes that's all you hear. But really they need to understand that people buy from people, and more specifically - from people they like! So identifying and working the "personal brand" really is key. Well, if you’re having trouble with marketers understanding the importance of social media, it’s going to be twice as hard to explain to business owners ;)

I think the “social media concept” is taking so long to form its correct foothold in business minds because there is SO much information and mis-information going around as to it’s exact purpose and function. For the time being, it’s mainly going to be a fun ride for savvy marketeers to continue to educate and educate. I agree, that business owners should understand that their personal brand must be in all their social media activities. Spot on Michael :)

Some businesses try to be too much about their products or services, and sometimes that’s all you hear. But really they need to understand that people buy from people, and more specifically – from people they like! So identifying and working the “personal brand” really is key.

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