Integrating Social Media Into The B2B Marketing Mix [Slides]

This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message.

We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making.

Only effective integrated marketing approaches can help us reach consumers when, where and how they want…

I spoke Wednesday night to an amazing crowd at the Philadelphia Business Marketing Association (@PhillyBMA).

I challenged the group of marketers and business people from companies both large and small to first determine their objectives before starting any social media plans.

I guided them on practical tips to help determine what metrics should be used to determine success and to have a content strategy to support the content needs of your audience in all the channels where they consume content.

I spoke briefly about organizational models, the importance of SEO and Search Engine Marketing techniques in determining how buyers search, what are their top challenges and how best to reach them and their influencers.

We also discussed the power of personal branding and the amplifier effect that can be achieved from employees being active and engaged in social media, no matter what their interests or skills are. We talked about the importance of blogging and how blogs are an important and effective tool in the social media arsenal.

And yes, we covered the “Social Media ROI” and related questions. We also discussed the Altimeter Group’s Social Hierarchy of Needs and what steps SAP is taking to reach social enlightenment such as driving Community, Employee enablement and rapid response.

I hope you find the slides useful for your efforts in driving effective social media techniques. And if you have a question for me or our team, let me know in the comments below…