boy saying thank youI love this time of year! The kids start getting excited knowing that Christmas is not too far away. They dream of lots of presents and start making their list and checking it twice.

I also think adults and children enjoy the change in the routine that comes with holidays. There’s the parties, great food, the short weeks, family and friends, and, oh did I mention the parties.

I am certainly not going to be the first, the last or the only person wishing that the holiday spirit lasted throughout the year but in social media particularly, every like, RT, mention, comment, +1 and pin is a gift!

And so we need to be thankful for each and every one.

I wrote earlier this year that the most important words in social media are “thank you.” I even suggested that these might be the most important words, well, in the history of words.

Saying “thank you” is not just the right thing to do, it is a way to return social equity.  Social media influencer and entrepreneur Gary Vaynerchuk even believes we are in the early days of what he calls “The Thank You Economy.”

And while I believe that words matter, actions are even more important. It is not enough to be thankful. You have to express it. Saying “thanks” is a dividend on the investment you make in your relationships.

I try to apply this every day. First I thank every person who Retweets or mentions me. It is not blind or automated. If you RT or mention me, I will mention you back. I group my thanks together and have introduced lots of people to new followers and friends this way, based on our similar interests.

I also say “thanks” for every comment on my blogs whether I agree with them or not. I usually “like” all my likes on Facebook and I try to +1 all my Google+ sharers.

Over the years that I have been active on social I am sure that I may have missed somebody so let me say it now: THANK YOU for all your support over these amazing years, and throughout my social media journey.

We are nothing without our friends, our network of social connections, no matter how deep or far they go. I am truly honored, humbled and grateful to be a part of yours!

And since I am sure these words were not enough to express what I am trying to say, here are a few of my favorite quotes on being thankful:

I can no other answer make, but, thanks, and thanks.”  ~ William Shakespeare

We make a living by what we get, but we make a life by what we give.”  ~ Winston Churchill

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” ~ John F. Kennedy

Let me know what you think in the comments below. And please follow along on TwitterLinkedInFacebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

About Michael Brenner

Michael Brenner is the Head of Strategy for the leading content marketing platform, NewsCred. He is also the author of B2B Marketing Insider, a contributor to Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to B2B Marketing Insider by Email


  1. Frank Strong said…

    Couldn’t agree more Michael, we all seem quick and prone to complain and could do well to shout out some thanks more often or even year round as you suggest.

    • Michael Brenner said…

      Thanks Frank! I try every day but even that feels inadequate. I feel like I owe everything to the relationships I’ve been able to build.

  2. Tom Williams said…

    I can attest to Michael’s statements above. I enjoy reading his blogs and find them highly Tweetable much of the time. Every time I have tweeted out a blog he has thanked me via twitter. He is the ONLY person I know who does this habitually. It’s quite something.

    • Michael Brenner said…

      Thanks Tom! A lot of people ask me if it is automated and I really don’t. I know it’s not much, but at least it’s something and my own little way of expressing gratitude. Thanks for the comment and your continued support.

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