8 Steps To Effective Content For Social Media

Source: Faceook

It’s not enough to create great content. It needs to be viewed and shared by your target audience in order to be effective. To help, I created this presentation called the “8 steps to effective content for social media” to help for a recent webinar.

We all know that the digital web, social connections and mobile accessibility have changed the way we do business and the way we market our solutions.

But it’s not so much about the connections. Or about all the content that is flowing over the web.

Our buyers are consuming more content in the purchase process. And in order to reach them, we need to tell stories. Stories that convey important information and make a personal connection.

Effective stories deliver content that our customers are actually looking for. And they make our customers (not our brand) the hero of the stories we tell.

It is simply not very interesting what it is that we do. It is interesting to tell stories that talk about what we do for our customers.

So stop boring your customers to death and start creating content that helps them. Or entertains them.

The 8 Steps To Effective Content For Social Media:

  1. Listen with 2 ears and 1 mouth
  2. Stop creating crap
  3. Be human and engage
  4. Practice finding your voice
  5. Follow the golden rule of effective content: always be helpful
  6. Find the right rhythm (and context) for each channel
  7. Try each and every new channel to see if your brand story has a place
  8. If you can, be entertaining

See more here:

See 8 Steps To Effective Content For Social Media on Slideshare

Let me know what you think in the comments below. And please follow along on TwitterLinkedInFacebook  and Google+ or  Subscribe to the B2B Marketing Insider Blog for regular updates.

About Michael Brenner

Michael Brenner is the Vice President of Global Marketing for SAP where he leads content strategy and serves as the managing editor of the company’s award-winning Business Innovation thought leadership blog site. He is also the author of B2B Marketing Insider, a contributor to Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to B2B Marketing Insider by Email

3 Comments

  1. Doug Schumacher said…

    Micheal,

    Really like your emphasis on the power of content during the purchase decision process. Obviously depending on the industry, that can have a major influence on closing. It’s also a tough one to tabulate the return of — I’m curious if that’s anything you’ve tackled, and if so, what your thoughts are.

    Nice post.

    — note the spelling of ‘mouths’ in #1 (Usually I’m on the other end of grammar issues :)

  2. STEVEN J. FROMM, ATTORNEY, LL.M. (TAXATION) said…

    Micheal thanks for the insights. I always use numbers 3 and 5. Nuumber 8 is a little hard to do when you are talking about taxes and estate plans and estate administration. Great post Michael; thanks.

Leave a Comment