It’s not enough to create great content. It needs to be viewed and shared by your target audience in order to be effective. To help, I created this presentation called the “8 steps to effective content for social media” to help for a recent webinar.
We all know that the digital web, social connections and mobile accessibility have changed the way we do business and the way we market our solutions.
But it’s not so much about the connections. Or about all the content that is flowing over the web.
Our buyers are consuming more content in the purchase process. And in order to reach them, we need to tell stories. Stories that convey important information and make a personal connection.
Effective stories deliver content that our customers are actually looking for. And they make our customers (not our brand) the hero of the stories we tell.
It is simply not very interesting what it is that we do. It is interesting to tell stories that talk about what we do for our customers.
So stop boring your customers to death and start creating content that helps them. Or entertains them.
The 8 Steps To Effective Content For Social Media:
- Listen with 2 ears and 1 mouth
- Stop creating crap
- Be human and engage
- Practice finding your voice
- Follow the golden rule of effective content: always be helpful
- Find the right rhythm (and context) for each channel
- Try each and every new channel to see if your brand story has a place
- If you can, be entertaining
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