B2B Marketing Insider
Sales and Marketing alignment continues to be a major issue for both sides. Marketing often seeks to drive long term...
Sales Alignment
The 8 Most Common Sales Mistakes+
I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited...
When Sales and Marketing Collide – SMarketing+
One of the major problems at technology start up’s today is the lack of understanding of how much sales and...
Top Tips For Driving Marketing And Sales Alignment+
What is the biggest issue facing Marketers today? Tons of recent reports, the latest coverage of major industry conferences, threads...
Are You In The Top 1% Of Sales People?+
This is a guest post from sales professional Kenny Madden. In today’s environment, it is absolutely critical to approach prospects...
Sales Enablement: Focus On Customers To Lower The Cost Of Sales+
B2B Marketing teams are often asked to help drive revenue while at the same time lowering the cost of sales. And when both...
7 Steps To Sales And Marketing Alignment+
Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say ”how to align sales and marketing.” Why...
5 Sales Closing Techniques+
With all of the discussion on marketing and sales, I thought it made sense to bring in a sales perspective and...
How To Align Marketing With Sales+
This is arguably the single most important topic for marketing: how to align with sales. If you are asking if...
Marketing Leads: Quality Vs. Quantity+
Last night I had the pleasure of dining with one of our media partners. We discussed the great lead quality...
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