Sales Alignment

Sales and Marketing Alignment: How to Sell To A Sales Person+

Sales and Marketing alignment continues to be a major issue for both sides. Marketing often seeks to drive long term...

Read More+ 2 years ago

The 8 Most Common Sales Mistakes+

I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited...

Read More+ 3 years ago

When Sales and Marketing Collide – SMarketing+

One of the major problems at technology start up’s today is the lack of understanding of how much sales and...

Read More+ 3 years ago

Top Tips For Driving Marketing And Sales Alignment+

What is the biggest issue facing Marketers today? Tons of recent reports, the latest coverage of major industry conferences, threads...

Read More+ 3 years ago

Are You In The Top 1% Of Sales People?+

This is a guest post from sales professional Kenny Madden. In today’s environment, it is absolutely critical to approach prospects...

Read More+ 3 years ago

Sales Enablement: Focus On Customers To Lower The Cost Of Sales+

B2B Marketing teams are often asked to help drive revenue while at the same time lowering the cost of sales. And when both...

Read More+ 3 years ago

7 Steps To Sales And Marketing Alignment+

Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say ”how to align sales and marketing.” Why...

Read More+ 3 years ago

5 Sales Closing Techniques+

With all of the discussion on marketing and sales, I thought it made sense to bring in a sales perspective and...

Read More+ 4 years ago

How To Align Marketing With Sales+

This is arguably the single most important topic for marketing: how to align with sales. If you are asking if...

Read More+ 4 years ago

Marketing Leads: Quality Vs. Quantity+

Last night I had the pleasure of dining with one of our media partners. We discussed the great lead quality...

Read More+ 4 years ago