Marketing Tools and Technology – How Does A Marketer Decide?+

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support.  Technology...

Read More+ 3 years ago

The 10 Traits of Successful Social Marketers+

What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of...

Read More+ 3 years ago

Do Marketers Have Any Credibility?+

In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either....

Read More+ 3 years ago

3 Steps To Make Blogging A Top Priority+

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging,...

Read More+ 3 years ago

The Myth of Business vs. Personal Profiles in Social Media+

Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and...

Read More+ 3 years ago

B2B Marketing Tactics That Work Today+

Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner from Citrix and Gregg Holzrichter from Virsto Software....

Read More+ 3 years ago

5 Questions on Social Media With Michael Brenner+

Recently Renee DeCoskey, one of the top contributors at our social news and blog site Business2Community started a series of Expert...

Read More+ 3 years ago

Money Is the Root of All Marketing Plan Evil+

Today officially marks the half way point in the year.  Which means your 2011 marketing plan has just a few more...

Read More+ 3 years ago

#PRWebchat Discussion on B2B Marketing, PR and Social Media+

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. I said...

Read More+ 3 years ago

65 Tweetable Moments From The Corporate Social Media Summit New York+

This week I attended Useful Social Media‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered...

Read More+ 3 years ago

Mobile Marketing Is A Strategy Not A Tactic+

What has more users than all the TVs, PCs and landlines in the whole world combined? What is a bigger channel...

Read More+ 3 years ago