Why Brands Need To Act Like Publishers+

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question...

Read More+ 1 year ago

Business Buyers Relying More On 3rd Party Content+

New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information...

Read More+ 1 year ago

Can Video Help To Humanize Your Brand?+

I have spoken before about the importance of visual content. And the need to bring humor and emotion into our...

Read More+ 1 year ago

What Is Content Marketing? It Starts With Culture!+

I was recently interviewed by an international business rag on content marketing. They asked me things like what is it,...

Read More+ 1 year ago

Content Marketing Is The Top Marketing Priority of 2014+

Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side”...

Read More+ 1 year ago

The Changing Nature Of Work [Slideshare]+

In my current role, I am responsible for content marketing and content development at SAP on the topic of the...

Read More+ 1 year ago

Big Data Is Driving Content Marketing Strategy+

According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years....

Read More+ 1 year ago

You’ve Heard Of Big Data But What Is Big Content?+

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of...

Read More+ 1 year ago

3 Traits Of Superstar Marketers+

What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to...

Read More+ 1 year ago

20+ Amazing Examples Of Content I Wish We Created+

I have to admit that I really geek out when I see a great piece of content. Just look at...

Read More+ 2 years ago

Why Are You In Marketing?+

My second blog post ever included my attempt to answer the question “Why am I in Marketing?” That article has...

Read More+ 2 years ago
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