Maybe it’s just me, but sometimes I just get sick of reading (and writing) articles but still have the desire to consume or share great content.
That’s why I spend a lot of time on Pinterest, scanning people’s pictures on Facebook and on Slideshare. And while some people think slides are a sign of the downfall of civilization, they can be an effective way to deliver a message, make a business case and walk others through a process.
So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. And from that list of amazing presentations, I chose these 6 to demonstrate some of the best thinking on content – from the business case, to the strategy, to how to get it done. I hope you enjoy and let me know what you think. Did I miss any great ones?
I love a good manifesto and a call to change. Rand Fishkin does a great job in this deck explaining why we all need to just get started in content marketing. Warning: some content is not suitable for young or especially innocent audiences.
In this presentation, Joe Pulizzi details why content marketing has become such a hot buzzword. He looks at the latest research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals.
In this deck, Charlene Li and Rebecca Lieb from the Altimeter Group talk about new research results on Content Marketing and discuss the need for organizations to rebalance their resources to become proficient content creators.
In this deck, Steven Van Belleghem shows how advertising is evolving towards content marketing, and delivers a pragmatic way to start with content marketing in your company.
In this deck, my friends from Eloqua and JESS3 show you how to get some business done with content marketing and address every stage of the buyer’s journey in your marketing strategy.
Not to be outdone by their competition, the folks at Marketo use the visual storytelling power of slideshare to show the impact of marketing with visual content. They go through how to use infographics, video, visual note-taking, memes, and Instagrams into marketing campaigns.