Comments on: Ignite Your Company To Create Content That Rocks http://www.b2bmarketinginsider.com/content-marketing/ignite-your-company-to-create-content-that-rocks Michael Brenner on Marketing and Social Business Fri, 24 May 2013 18:40:26 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Michael Brenner http://www.b2bmarketinginsider.com/content-marketing/ignite-your-company-to-create-content-that-rocks#comment-3065 Michael Brenner Tue, 02 Oct 2012 20:15:26 +0000 http://www.b2bmarketinginsider.com/?p=2352#comment-3065 Hi Stacy, I think there are a ton of examples out there including AMEX OPen Forum and Adobe CMO.com and now, I am happy to say we have Business Innovation from SAP. For me the bottom line is simple: create content that answers the questions our customers are asking, in the priority order that they determine, not us. You can see that on the examples I mentioned.

I hope that helps.

]]> By: Stacy Ries http://www.b2bmarketinginsider.com/content-marketing/ignite-your-company-to-create-content-that-rocks#comment-3064 Stacy Ries Tue, 02 Oct 2012 17:30:21 +0000 http://www.b2bmarketinginsider.com/?p=2352#comment-3064 Great insights about how marketing is changing. One question, are there any details on how Apple or other successful B2B companies address a business user audience? Creating content for consumers seems to be more straightforward than creating content for business users, where the value of the product is to the company first and the individual second.

]]> By: Michael Brenner http://www.b2bmarketinginsider.com/content-marketing/ignite-your-company-to-create-content-that-rocks#comment-3063 Michael Brenner Mon, 01 Oct 2012 17:35:36 +0000 http://www.b2bmarketinginsider.com/?p=2352#comment-3063 Thanks Nick, content is the new advertising!

]]> By: Michael Brenner http://www.b2bmarketinginsider.com/content-marketing/ignite-your-company-to-create-content-that-rocks#comment-3062 Michael Brenner Mon, 01 Oct 2012 17:35:13 +0000 http://www.b2bmarketinginsider.com/?p=2352#comment-3062 Thanks Bhaskar, it was fun and now I’m addicted and ready for my next one.

]]> By: Nick Stamoulis http://www.b2bmarketinginsider.com/content-marketing/ignite-your-company-to-create-content-that-rocks#comment-3061 Nick Stamoulis Mon, 01 Oct 2012 14:21:03 +0000 http://www.b2bmarketinginsider.com/?p=2352#comment-3061 This is why inbound marketing is where it’s at. People don’t pay attention to promotions and ads until they are in the market for something, which is when they will do some research. Creating informational content that establishes your business and brand as a thought leader is the best kind of ad for your business.

]]> By: Bhaskar Sarma http://www.b2bmarketinginsider.com/content-marketing/ignite-your-company-to-create-content-that-rocks#comment-3058 Bhaskar Sarma Sat, 29 Sep 2012 14:00:00 +0000 http://www.b2bmarketinginsider.com/?p=2352#comment-3058 Michael, that sounds really fun- the format of the event. No ra- ra or fluff and hard insights delivered without any hamming and hawing. How did you prepare for this?

Your points are all well thought out. I think the challenge in the years ahead for marketers would be able to master new mediums and technologies like AR and NFC but also ensure that they don’t miss out on the old tried and tested mediums like good text or video.

It’s scary, exhilarating and exciting times ahead

]]> By: Michael Brenner http://www.b2bmarketinginsider.com/content-marketing/ignite-your-company-to-create-content-that-rocks#comment-3055 Michael Brenner Thu, 27 Sep 2012 12:41:10 +0000 http://www.b2bmarketinginsider.com/?p=2352#comment-3055 Thanks Vance. I just published the top “tweetable moments” from the event if you want to check it out. I think marketers will be forced to make this shift. Many are resisting but the change will happen!

]]> By: Vance Faulks http://www.b2bmarketinginsider.com/content-marketing/ignite-your-company-to-create-content-that-rocks#comment-3051 Vance Faulks Wed, 26 Sep 2012 15:11:59 +0000 http://www.b2bmarketinginsider.com/?p=2352#comment-3051 Sounds like a fun event! Really appreciate the breakdown which is a great reminder of how much change we’ve experienced already. Question is if the marketers of today can make the shift to quality customer-focused content vs. just pushing more assets? I know you believe we can. Thanks, Michael, for your leadership here. Don’t give up on us!

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