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	<title>Comments on: 31 Easy Ideas To Create Content Your Customers Want</title>
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	<link>http://www.b2bmarketinginsider.com/content-marketing/31-easy-ideas-to-create-content-your-customers-want</link>
	<description>Michael Brenner on Marketing and Social Business</description>
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		<title>By: Jean Wolfe</title>
		<link>http://www.b2bmarketinginsider.com/content-marketing/31-easy-ideas-to-create-content-your-customers-want#comment-3317</link>
		<dc:creator>Jean Wolfe</dc:creator>
		<pubDate>Fri, 30 Nov 2012 10:20:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bmarketinginsider.com/?p=2463#comment-3317</guid>
		<description><![CDATA[Thanks for this extensive list.  Extremely useful.  It is surprising how much information can be stored away in a forgotten folder!]]></description>
		<content:encoded><![CDATA[<p>Thanks for this extensive list.  Extremely useful.  It is surprising how much information can be stored away in a forgotten folder!</p>
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		<title>By: Michael Brenner</title>
		<link>http://www.b2bmarketinginsider.com/content-marketing/31-easy-ideas-to-create-content-your-customers-want#comment-3302</link>
		<dc:creator>Michael Brenner</dc:creator>
		<pubDate>Sat, 24 Nov 2012 20:42:48 +0000</pubDate>
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		<description><![CDATA[Thanks Rosie. Yes some are definitely obvious but amazing how few bloggers check off this list]]></description>
		<content:encoded><![CDATA[<p>Thanks Rosie. Yes some are definitely obvious but amazing how few bloggers check off this list</p>
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	<item>
		<title>By: Rosie</title>
		<link>http://www.b2bmarketinginsider.com/content-marketing/31-easy-ideas-to-create-content-your-customers-want#comment-3299</link>
		<dc:creator>Rosie</dc:creator>
		<pubDate>Fri, 23 Nov 2012 15:08:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bmarketinginsider.com/?p=2463#comment-3299</guid>
		<description><![CDATA[Great post Michael, that&#039;s a fairly long and inspiring list. While some of these are fairly obvious, when you&#039;re suffering from writers block sometimes you need to be reminded of the obvious.]]></description>
		<content:encoded><![CDATA[<p>Great post Michael, that&#8217;s a fairly long and inspiring list. While some of these are fairly obvious, when you&#8217;re suffering from writers block sometimes you need to be reminded of the obvious.</p>
]]></content:encoded>
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		<title>By: 31 Easy Ideas To Create Content Your Customers Want &#124; B2B Marketing Insider &#124; Ron Cassan</title>
		<link>http://www.b2bmarketinginsider.com/content-marketing/31-easy-ideas-to-create-content-your-customers-want#comment-3286</link>
		<dc:creator>31 Easy Ideas To Create Content Your Customers Want &#124; B2B Marketing Insider &#124; Ron Cassan</dc:creator>
		<pubDate>Tue, 20 Nov 2012 19:58:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bmarketinginsider.com/?p=2463#comment-3286</guid>
		<description><![CDATA[[...] on www.b2bmarketinginsider.com Share this:ShareTwitterLinkedInFacebookLike this:LikeBe the first to like [...]]]></description>
		<content:encoded><![CDATA[<p>[...] on <a href="http://www.b2bmarketinginsider.com" rel="nofollow">http://www.b2bmarketinginsider.com</a> Share this:ShareTwitterLinkedInFacebookLike this:LikeBe the first to like [...]</p>
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		<title>By: Daily Resource Feed 11/20/2012 &#171; Zones of Social Media Marketing</title>
		<link>http://www.b2bmarketinginsider.com/content-marketing/31-easy-ideas-to-create-content-your-customers-want#comment-3284</link>
		<dc:creator>Daily Resource Feed 11/20/2012 &#171; Zones of Social Media Marketing</dc:creator>
		<pubDate>Tue, 20 Nov 2012 12:32:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bmarketinginsider.com/?p=2463#comment-3284</guid>
		<description><![CDATA[[...] 31 Easy Ideas To Create Content Your Customers Want &#124; B2B Marketing Insider [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 31 Easy Ideas To Create Content Your Customers Want | B2B Marketing Insider [...]</p>
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		<title>By: 83 B2B Social Media Blog Post Ideas &#124; Social Media B2B</title>
		<link>http://www.b2bmarketinginsider.com/content-marketing/31-easy-ideas-to-create-content-your-customers-want#comment-3268</link>
		<dc:creator>83 B2B Social Media Blog Post Ideas &#124; Social Media B2B</dc:creator>
		<pubDate>Wed, 14 Nov 2012 12:21:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bmarketinginsider.com/?p=2463#comment-3268</guid>
		<description><![CDATA[[...] 31 Easy Ideas To Create Content Your Customers Want Examples: Take all the slideshare decks you already have and copy the notes into article format and embed it into a blog post Create a list of the top blog sites for each keyword group Interview internal employees and ask them to answer simple questions (by email even) such as who they are, what they do and how it serves your customers [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 31 Easy Ideas To Create Content Your Customers Want Examples: Take all the slideshare decks you already have and copy the notes into article format and embed it into a blog post Create a list of the top blog sites for each keyword group Interview internal employees and ask them to answer simple questions (by email even) such as who they are, what they do and how it serves your customers [...]</p>
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		<title>By: Maxwell Stinson</title>
		<link>http://www.b2bmarketinginsider.com/content-marketing/31-easy-ideas-to-create-content-your-customers-want#comment-3260</link>
		<dc:creator>Maxwell Stinson</dc:creator>
		<pubDate>Tue, 13 Nov 2012 08:46:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bmarketinginsider.com/?p=2463#comment-3260</guid>
		<description><![CDATA[Well THAT certainly is a long list. Still, tips are good.

One thing I hear from other business pals I have is that they aren&#039;t able to come up with good content all of the time.

Well, I told them that maybe it&#039;s because your guys aren&#039;t exactly the people you want to be working on your content. Here in our company, we&#039;ve got people who are just amazing in creating content.

+1 for content marketing!]]></description>
		<content:encoded><![CDATA[<p>Well THAT certainly is a long list. Still, tips are good.</p>
<p>One thing I hear from other business pals I have is that they aren&#8217;t able to come up with good content all of the time.</p>
<p>Well, I told them that maybe it&#8217;s because your guys aren&#8217;t exactly the people you want to be working on your content. Here in our company, we&#8217;ve got people who are just amazing in creating content.</p>
<p>+1 for content marketing!</p>
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		<title>By: Michael Brenner</title>
		<link>http://www.b2bmarketinginsider.com/content-marketing/31-easy-ideas-to-create-content-your-customers-want#comment-3254</link>
		<dc:creator>Michael Brenner</dc:creator>
		<pubDate>Sat, 10 Nov 2012 00:40:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bmarketinginsider.com/?p=2463#comment-3254</guid>
		<description><![CDATA[It&#039;s a fair point Chuck. I really meant that the &lt;em&gt;ideas&lt;/em&gt; were easy. And honestly, I created this list of ideas on a train ride from NYC to Philly. (Actually in half that time.) 

I do believe that any business could gather some folks around and generate this list in an hour. 

But to your real point, creating the content is not easy. That&#039;s the real sticking point for businesses of any size!]]></description>
		<content:encoded><![CDATA[<p>It&#8217;s a fair point Chuck. I really meant that the <em>ideas</em> were easy. And honestly, I created this list of ideas on a train ride from NYC to Philly. (Actually in half that time.) </p>
<p>I do believe that any business could gather some folks around and generate this list in an hour. </p>
<p>But to your real point, creating the content is not easy. That&#8217;s the real sticking point for businesses of any size!</p>
]]></content:encoded>
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		<title>By: Chuck Kent</title>
		<link>http://www.b2bmarketinginsider.com/content-marketing/31-easy-ideas-to-create-content-your-customers-want#comment-3252</link>
		<dc:creator>Chuck Kent</dc:creator>
		<pubDate>Fri, 09 Nov 2012 15:36:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bmarketinginsider.com/?p=2463#comment-3252</guid>
		<description><![CDATA[Helpful post, good ideas – my one quibble is with your claim of &quot;easy&quot; and &quot;not that hard to begin creating a steady stream.&quot;  It may not be brain surgery to start creating a steady stream of high-quality content, but, particularly for less-than-Fortune-500 players who can (more) easily allocate and acquire the requisite human resources, committing the time and money to the endeavor is not easy at all, particularly when you are first trying to get a client to embrace content marketing.  I would submit that substituting &quot;practical&quot; or &quot;do-able&quot; for &quot;easy&quot; would be a more realistic and helpful posture here.  All that said, thanks for the good, clear ideas!]]></description>
		<content:encoded><![CDATA[<p>Helpful post, good ideas – my one quibble is with your claim of &#8220;easy&#8221; and &#8220;not that hard to begin creating a steady stream.&#8221;  It may not be brain surgery to start creating a steady stream of high-quality content, but, particularly for less-than-Fortune-500 players who can (more) easily allocate and acquire the requisite human resources, committing the time and money to the endeavor is not easy at all, particularly when you are first trying to get a client to embrace content marketing.  I would submit that substituting &#8220;practical&#8221; or &#8220;do-able&#8221; for &#8220;easy&#8221; would be a more realistic and helpful posture here.  All that said, thanks for the good, clear ideas!</p>
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		<title>By: Why content continues to be King in marketing &#8211; now more than ever &#124; Lydia&#039;s Marketing Blog</title>
		<link>http://www.b2bmarketinginsider.com/content-marketing/31-easy-ideas-to-create-content-your-customers-want#comment-3213</link>
		<dc:creator>Why content continues to be King in marketing &#8211; now more than ever &#124; Lydia&#039;s Marketing Blog</dc:creator>
		<pubDate>Mon, 29 Oct 2012 18:50:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bmarketinginsider.com/?p=2463#comment-3213</guid>
		<description><![CDATA[[...] 31 Easy Ways to Create Content Your Customers Want [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 31 Easy Ways to Create Content Your Customers Want [...]</p>
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