Online Advertising Ready To Takeoff In 2012
Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions.
The largest estimates came late Tuesday from InMobi who estimated smart phone advertising revenues have increased by almost 500% and tablet advertising was up nearly 800% from a year ago.
Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well.
With all this recent news, I believe it offers hope that marketers are beginning to catch up to consumer media habits that are shifting away fr0m traditional marketing channels like print to more engaging forms of content on social, mobile and digital channels.
Get Found: 7 Steps to Fire Up Your Inbound Marketing
I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful.
And now, after playing in the traditional marketing margins for years and chasing smaller and smaller response rates, many marketers are realizing that we have quite literally reached the point of no return with much of our outbound marketing.
The future of marketing is inbound. And one of the biggest challenges with inbound marketing, or pull-based marketing across businesses of all sizes is establishing the mindset for pull. Pull puts customers first. Pull seeks to deliver value. And so, inbound marketing is quite simply defined by this simple phrase from Hubspot CEO Brian Halligan (@bhalligan): Get found!
And once we paint this picture, most marketers say : “Great. Now tell me how to get it done!” So here are 7 steps to getting found with inbound marketing.
2012 Outlook: Marketing Will Lead Businesses To Growth
I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them. I mean, let’s face it: fear is a powerful force in the human mind.
There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. The Euro zone will continue to implode, Iran will develop a nuke, The U.S. government will become insolvent and the world, as we know it, is going to end.
Well, I am an optimist and plan to present an alternative view! I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy.
8 Great Marketing Infographics To Inspire Your 2012 Objectives
It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead.
And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks.
So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling.
I hope these infographics help to inspire your objectives and efforts as we kick off 2012!
7 Things Marketers Should Stop Doing Today
It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here.
I mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count your calories.
But sometimes it’s not about what you need to start doing, it’s really about what you need to stop doing that is so important. Everyone knows that if you can only do one thing to lose weight it is to stop eating so darned much.
So here’s my list of 7 things for marketers to stop doing right now.
And if you follow these steps, just think about all the amazing business results you’ll achieve and how great you’ll feel when it comes time to put that bathing suit back on!
Read more
B2B Marketing Insider Top Posts Of 2011
I’m not sure why we are obsessed with lists at the end of each year. I know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc.
Maybe there is just something in the human psyche that requires us to count the progress we’ve made, to recognize the success we’ve achieved, to learn what works so we can emulate it and to learn what didn’t work so we can eliminate it.
Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. I hope you found some value in the body of writing I created this year and I cannot thank you, my readers and supporters enough, for making this one amazing year.
And wishing all of you great success in 2012!
2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind?
One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my annual predictions for the coming year.
First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. Then I reviewed my own thoughts on 2011.
In case you missed it, I made 13 predictions for B2B Marketing in 2011 and last week outlined my 2011 B2B Marketing Year In Review. I think I did pretty well in predicting 2011 trends, as far as predictions go.
So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues…
B2B Marketing 2011 Year In Review
Hey B2B marketers! What did you learn in 2011? And what was the biggest surprise?
Next week I will be joining my good friends Adam Needles (@abneedles), Ardath Albee (@ardath421) and Craig Rosenberg (@funnelholic) for a round table discussion on #B2B Marketing – 2011 Year in Review and predictions for 2012. Please join us on December 13th at 4pm ET.
But for those of you who cannot make it, here is my list of the biggest 2011 B2B Marketing lessons and what I thought was the biggest surprise…
Marketing IS Business: The Wisdom of Peter Drucker
I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog here and here, and in many of the presentations I’ve been giving.
But recently someone asked me when and where Drucker said some of these things, particularly:
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.
So I did some research and found this great paper by Frederick E. Webster Jr., published in the Academy of Marketing Science in 2008.
I found the paper really fascinating and would like to summarize it here for all of you to read and consider as you add those finishing touches to your 2012 marketing plans. And I hope you will come to the same conclusion I did: It’s a good time to be in Marketing!
How To Become A Social Business
I have been giving this presentation on “Integrating Social Media Into Your Marketing Mix” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA.
The first was my very own St. Joseph’s University where I addressed future marketers who have yet to graduate. The second was an MBA class at Villanova University.
I modified the presentation a bit due to the different levels of experience of both audiences. But what I realized in updating the deck, was that “how to integrate social media into your marketing mix?” is the wrong question…
