7 Ideas To Increase Your Twitter Followers
All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment.
That popularity affects the number of registered Twitter users and now Twitter has more than 200 million of them.
That introduction should be enough to show the “big potential” of that “small” micro-blogging platform. Now the main question for Twitter users is, how can we differentiate our self with 140 characters and what should we do to use Twitter effectively?
Here is a slideshare presentation from SAP’s most popular Twitter user, Ali Rıza BABAOĞLAN (@alibabaoglan), a Key Accounts Manager from our Turkish Public Sector group. In the presentation, Ali provides 7 ideas to increase your Twitter followers. At first I thought this might be just for beginners but even those of us who have been using Twitter for some time can benefit from Ali’s insights.
Welcome Luke – To A Social World
My son, Luke William Brenner, was born on Wednesday October 5th at 4:25am. He weighed in at 8 pounds, 10 ounces and measured 22 inches long.
My wife Elizabeth and the baby are both doing great as we plan to return home from the hospital today. Read more
Twitter By The Numbers: Are You Listening to 100 Million Voices?
Last week, Twitter announced it had reached One hundred million voices or active users. But what do these numbers really mean?
The Week magazine recently helped answer the questions “who is doing all the tweeting…and how many people are really interested in what they have to say?”
So here I will provide a snapshot of Twitter “by the numbers” and explain how and why I use it. I’ll provide links to my top tips and tricks.
I’d also like to get your view. I recently changed some of my Twitter habits and would like to hear if you think I am making a mistake…
Why We Need More Social And Less Marketing
Social. Digital. Content. Inbound Marketing. Community.
These are the words that swirl around in my head all day long and fly-by on my Twitter feed.
And while there are plenty of big thinkers who are debating the semantics, I am concerned about driving real change in business. To me, marketing’s main goal is to advocate for customers. To make sure that our business solutions reflect the real needs of our customers.
But “how we get there” and “what we call it” are less important than achieving the goal. So what can we tell our business leaders that will help to make the impact real for them?
Social Media Measurement – Would You Still Do It If There Was No ROI?
There has been plenty of debate about the ROI of social media. And just before my friend Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement.
To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. Eric agrees with him and disagrees with a Jay Baer tweet that suggests Kmart just “try harder.”
In the post “What’s Your ROI?“ I suggested that marketers should be using Revenue, Pipeline Value and Customer Lifetime Value (CLV) as measures of how the total marketing spend delivers a quantifiable return. But these measures can be hard to track at the program, channel or tactic level.
OK, so maybe social media efforts are hard to measure, but even if they have little or no immediate ROI, would you still do social media? Eric asked me to comment, so here is my verbatim reply…
The 10 Traits of Successful Social Marketers
What makes one company’s social media strategy successful while others #fail?
Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. I have spoken to a number of people at companies of all shapes and sizes.
And I have seen a number of traits emerge.
Based on those conversations and my own experience in marketing, here are what I see as the most important traits of successful social marketers…
The Myth of Business vs. Personal Profiles in Social Media
Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions.
But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: it’s getting even more confusing!
So the question is: can we be distinct people or personalities on different social sites?
Most of us have thought through our rules for who we connect with, on which social channels and how we behave there. But is this all a myth? Is there any real separation in our business and our personal profiles no matter where we are and what we do?
In this post, I will try to explore these questions and present my point-of-view. I hope you’ll share yours as well…
5 Questions on Social Media With Michael Brenner
Recently Renee DeCoskey, one of the top contributors at our social news and blog site Business2Community started a series of Expert Interviews.
I was honored to be included with such social media rock stars as Margie Claymen and Suzanne Vara and hope it gives you some insight into my background and current thinking on social media.
#PRWebchat Discussion on B2B Marketing, PR and Social Media
Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. I said it would help us “all get along better” as we align around customer needs.
Recently I was invited to dive a bit deeper on this by Stacey Acevero, Social Media Community Manager of Vocus’ PRWeb. Stacey hosts the weekly twitter chat, #PRWebChat.
The specific topics we covered included the growth of Twitter, the need for Marketing and PR to establish trust and the ROI of Social Media.
There was an incredible group of marketing and PR professionals who joined the conversation and added tremendous insights. But I wanted to share it all with you and get your thoughts. So here is a rough and hopefully easy-to-digest transcript of the session. And please comment below if you agree or disagree.
65 Tweetable Moments From The Corporate Social Media Summit New York
This week I attended Useful Social Media‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business.
There were 11 sessions over two days delivered by 27 speakers. The content was practical and interactive. Each session had short case studies followed by a question and answer session.
The big takeaways for me:
- Add real value and have fun with your social media efforts
- Integrate Social into everything your company does
- Social Media is adding real value in customer support
Here is my compilation of the most “tweetable moments” from the Corporate Social Media Summit…
