What is SEO? 8 Resources To Propel You To The Top of Search Rankings
There have been some amazing articles written over the last few weeks about SEO. And yet, some marketers still confuse SEO with paid search. I realize that it seems like something the nerds should handle. Or maybe someday the whole process will be completely automated.
But there will always be a foundational need for marketers, business owners and anyone who owns a website to understand the concept of SEO and to be able to research the keywords buyers use when searching for information and solutions to their business challenges.
So I will try to answer the basic question: what is SEO? And also to point to some of the recent articles I’ve seen that might help you.
Why SEO Is The Key To Successful Marketing
Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. I know it can be confusing but…
To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity. To do this you must understand keywords and content and how they interact with each other to gain that coveted top spot in the search engine results.
This is not just about being a successful marketer. This is about driving real business results in the form of traffic to your website, getting more consumers of your content and ultimately to obtaining more paying customers…
What Google’s New Algorithm Means For You
Are you wondering how the recent news in the SEO world might affect you? I will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website.
You may have heard that Google recently changed its search engine algorithm. The change seeks to downplay those websites that used so-called “black hat” techniques such as “content scraping” or “keyword stuffing” to game the Google system. These techniques caused the sites to show up higher in search engine results for targeted keywords that they would have organically based on their actual content.
Why Is Search…So…Darn…Hard?!
If you’re in digital marketing, you know what I mean just reading the title. You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a keyword they thought was important and your paid search ad didn’t show up.
You’ve explained it all before, maybe even 100 times. But the bottom line: search is really hard. Hard to explain. Hard to execute effectively without blowing through your whole marketing budget. So I am copying below the response I have cut and pasted into more emails than I can count. The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well.
How To Use Paid Search To Target Buyers By Stage
For 2 years running now TechTarget and Google have combined to produce a behavioral research study for B2B Marketers on the search behavior of IT Buyers. The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google.
While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business.
