2 Recent Reports Show Mobile Ads And Apps Are Hot!
One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011.
Well it didn’t take long for reports to surface that both were taking off – maybe even faster than mobility experts predicted.
In the last week, 2 reports surfaced: bid management firm IgnitionOne reported that mobile search advertising was up 269% in the fourth quarter vs. the same period last year.
Then, mobile analytics firm Flurry updated it’s report from last summer that showed that time spent on mobile apps has been higher than time spent on the web since June of last year!
4 Steps to Mobile Marketing Success
First came digital, then social and now the mobile revolution is taking the world by storm.
In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined! And everyone knows that mobile search will surpass desktop sometime in the next 2 years.
Despite these figures, many marketers are still struggling to figure out what to do and how best to address this emerging channel.
But you do not need to be overwhelmed. There are 4 simple steps you can take right now to take advantage of the amazing potential of the mobile marketing trend.
The Power Of Mobile To Transform B2B Marketing and Sales
As an up-and-about professional, there’s likely little need to convince you that mobile is where the current wave of consumer product and behavior innovation is all headed. This should be cause for concern for sales and marketing professionals seeking to assimilate these innovations into their practice; if the past few years on the web have taught us anything, it’s that enterprise and business applications tend to lag, sometimes by several years, after consumer-centered innovations within the same medium. In this post I will try to demonstrate that although the same delayed evolutionary process is likely to recur in the B2B marketing and sales mobile apps space, there are reasons to be hopeful, especially if the right breed of entrepreneurs steps up to the plate.
Mobile Marketing Is A Strategy Not A Tactic
What has more users than all the TVs, PCs and landlines in the whole world combined?
What is a bigger channel than the 1.7 billion people surfing the internet worldwide?
Yup. The answer is Mobile.
Our world now includes 5 Billion mobile subscriptions! That is nearly half of the entire planet.
And it is causing a revolution in business, in media and in the politics and policies that shape our existence.
The world has changed. And so must our marketing.
How To Get Started In Mobile Marketing
Mobile is one of the hottest topics in B2B Marketing in 2011. More businesses are embracing smart-phones and tablets as part of their support and operations. And more people are moving their search and content interaction activities to their mobile devices.
To meet this change in media habits, Marketers will spend upwards of $13 or $14 Billion dollars on Mobile Marketing in 2011 according to the Mobile Marketing Association as we discussed in Mobile Marketing In 2011 – Are You Ready? With all this excitement, B2B Marketers are looking to build mobile into their marketing plans but are facing challenges in how to get started.
Mobile Marketing In 2011 – Are You Ready?
Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. But are consumers ready to receive promotional messages on their mobile device? According to The Mobile Marketing Association and their annual “Top 10 Mobile Marketing Trends To Watch”, the answer is a resounding “yes.”
The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. In the past I have outlined 10 Reasons Why Mobile is Hot! and 6 Steps to Prepare for the Mobile Revolution. But whether you’re considering privacy issues, QR codes, Augmented Reality or even 3D, here I will outline the Mobile Marketing top 10 trends in Mobile Marketing for 2011. Then you can answer the question on many marketers’ minds: are you ready?
Augmented Reality For B2B Marketing in 2011?
If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision. According to Wikipedia, augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.”
Whoa – quite a mouthful! But with all the talk about this new technology and 2011 digital marketing predictions, I started looking for answers to whether augmented reality is something that will have some impact in 2011.
6 Steps to Prepare for the Mobile Revolution
Earlier this week, I defined the 10 Reasons Why Mobile is Hot. By summarizing Morgan Stanley’s latest research, I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing.
What does all this mean to the B2B marketer? I will suggest the top 6 opportunities for mobile marketing and the steps you should take now.
10 Reasons Why Mobile is Hot!
According to a recent post by Justin Kistner we are in “the era of social media” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015. This report by Morgan Stanley titled “Internet Trends 2010” predicts that the next era of the web is all about mobile.
In this post, I will summarize the 10 main reasons why Mobile is one of the biggest technology trends ever seen and why you need to pay attention. Read more
