Michael Brenner

The B2B Content Marketing Buyer Disconnect [Research]+

The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I...

Read More+ 1 day ago

Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing+

We often get asked by our customers to help them create content that is more promotional, or that has a...

Read More+ 6 days ago

The Best Way To Convert New Buyers Is To Help Them First+

I often participate in interviews with people all over the world who are looking to understand the shift happening in...

Read More+ 1 week ago

What Does A Content Marketing Plan Look Like?+

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and...

Read More+ 1 week ago

Using Content To Create That Zero Moment Of Truth+

I was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland,...

Read More+ 2 weeks ago

Publish Or Perish – The Future Of Storytelling [Video]+

If you don’t get that we need to start publishing, things are going to get ugly for us. The world...

Read More+ 2 weeks ago

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion+

Whenever I speak to an audience and I ask the question: What is more important? Quality or Quantity? 100% of...

Read More+ 3 weeks ago

Millennials Hate Ads! Want This Instead+

If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one...

Read More+ 4 weeks ago

10 Marketing Over Coffee Podcasts You Should Check Out+

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. Wall. So I...

Read More+ 1 month ago

The Best Example You Will Find On The Value Of Storytelling+

I hear it all the time: “you can talk all you want about thought leadership and content marketing, but we’re...

Read More+ 1 month ago

Will This Movement End Long Wait Times And Customer Service Nightmares?+

Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip...

Read More+ 1 month ago
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