About Michael Brenner

B2B Marketing Insider is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This blog focuses on emerging and social media topics such as lead generation, search marketing, online media, and social strategies, channels, tools and tactics for the B2B marketer. Check out our sister blog on consumer issues at B2CMarketingInsider.

Michael Brenner is the author of B2B Marketing Insider and serves as Director of Online and Social Media Marketing for SAP, the worldwide leader in enterprise software and software-related services. NOTE: The views and opinions expressed here are purely mine and do not represent the views of SAP.

Michael has been working in marketing for over 15 years in a various roles serving a diverse group of industries. The one thing that ties his experience together is the use of customer information and market insights to drive results-based marketing strategies and true ROI through higher sales and customer loyalty.

Michael started his career with the Nielsen Company, the global marketing information leader. At Nielsen his roles spanned many functions in client service and sales, regional marketing, and global product management – but shared a common goal – to help the world’s leading retail and consumer brands achieve higher sales, improve their customer and supplier relationships and grow their share of the market through the innovative use of sales and customer survey information.

Michael has also held the senior marketing position with FullTilt, a software start-up acquired by QAD software, and International Communications Research (ICR), a top research company in the U.S. His experience in sales, field marketing, product development, global marketing along with functional expertise in customer insights, database marketing, search marketing, media buying, social media and lead generation provide Michael with the unique perspectives that today’s market requires.

Michael graduated from St. Joseph’s University (Philadelphia, PA) in 1993.

Click here to see more background, accomplishments and experience for Michael Brenner on LinkedIn.