B2B Marketing Insider is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This blog focuses on emerging business and marketing topics such as content marketing, lead generation, search marketing, digital media, and social media strategies that are working for today’s B2B marketing leaders.

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Michael Brenner is the Vice President of Global Marketing for SAP where he leads content strategy and serves as the managing editor of the company’s award-winning Business Innovation thought leadership blog site. He is also the author of B2B Marketing Insider, a contributor to Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael), LinkedIn, Facebook and Google+.

I have been working in leadership, marketing and sales roles for nearly 20 years serving a diverse group of industries. The one thing that ties my experience together is the use of customer information and market insights to drive results-based marketing strategies and true ROI through higher sales and customer loyalty.

Michael started his career serving some of the world’s greatest brands in consumer goods and retail with the Nielsen Company, the global marketing information leader. At Nielsen, his roles spanned many functions in client service and sales, regional marketing, and global product management.

He followed that up as head of marketing for International Communications Research (ICR), a top research company in the U.S and FullTilt software, start-up acquired by QAD software.

His experience in sales, field marketing, product development, global marketing along with functional expertise in customer insights, database marketing, search marketing, media buying, social media, content strategy and lead generation provide Michael with the unique perspectives that today’s market requires.

I graduated from St. Joseph’s University (Philadelphia, PA) in 1993.

You can see more of my background, accomplishments and experience on LinkedIn, or catch me on  Twitter,  Facebook or Google+.

You can also download the Michael Brenner Resume/CV.

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