B2B Marketing Insider is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and customer loyalty.
This blog focuses on emerging business and marketing strategy topics such as content marketing, lead generation, search marketing, digital media, and social media strategies that are working for today’s B2B marketing leaders.
I am the Vice President of Global Marketing for SAP where I lead our effort in building effective content to drives business results.
I serve as the managing editor of the company’s award-winning Business Innovation thought leadership blog site.
I am also a contributor to Forbes AdVoice, The Economist, and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.
I have been working in leadership, marketing and sales roles for nearly 20 years serving a diverse group of industries. The one thing that ties my experience together is the use of customer information and market insights to drive results-based marketing strategies and true ROI through higher sales and customer loyalty.
I also believe strongly in the power of a customer-centric culture and highly-engaged employees to deliver on the promise of effective marketing and business results.
I started my career serving some of the world’s greatest brands in consumer goods and retail with the Nielsen Company, the global marketing information leader. At Nielsen, my roles spanned many functions in client service and sales, regional marketing, and global product management.
I believe my experience in sales, field marketing, product development, global marketing along with functional expertise in customer insights, database marketing, search marketing, media buying, social media, content strategy and lead generation provide me with the unique perspectives that today’s market requires.
I graduated with a Bachelor of Arts (B.A.) in English Literature from St. Joseph’s University (Philadelphia, PA) in 1993.
You can also download my Resume and Accomplishments.
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