September, 2010

How To Align Marketing With Sales+

This is arguably the single most important topic for marketing: how to align with sales. If you are asking if...

Read More+ 5 years ago

Integrate Social Media Into Your Marketing Mix+

As a results-oriented marketer you want to only deploy your precious time and budget into marketing programs that work. At...

Read More+ 5 years ago

The 4 Cs of Social Media+

Social media is a paradox: it is the physical representation of a revolution in the  way consumers obtain (and create) information....

Read More+ 5 years ago

Social Media and The Brand+

There has been a lot of discussion lately about Social Media and Branding. Brands are valuable assets that companies create, nurture...

Read More+ 5 years ago

The Role of B2B Marketing+

I just re-read this interesting article The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation posted by...

Read More+ 5 years ago
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