Why Do You Tweet? Social Media And Your Personal Brand
I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. And so I am often asked why I tweet, why I blog and why I participate in both online and offline social communities and events.
Despite the huge press coverage around social media, I am still surprised at how many marketers and other market-facing professionals resist the call to participate in social media and to be brand ambassadors. To me, social media is all about personal branding. Grow your personal brand, with respect and proper attribution to your company as an ambassador, and the company benefits through the greater exposure of a positive voice out to the market it serves.
How to Nurture The Great Unknown Leads
In a previous post on Paid Search, I reviewed a study by TechTarget and Google that highlighted one of the main challenges in demand generation for the B2B Marketer: inaccurate contact details. But there is tremendous value in these contacts as they are telling you exactly what you need to know, when you need to know it – if only you will listen.
In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company.
How To Use Paid Search To Target Buyers By Stage
For 2 years running now TechTarget and Google have combined to produce a behavioral research study for B2B Marketers on the search behavior of IT Buyers. The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google.
While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business.
7 Tips For Successful Lead Follow-up
A Guest Post By: Robert Krekstein
Telemarketing services are continuing to grow in popularity given the low cost and high return, and for most companies Tele resources are fully utilized in an outbound calling capacity. The companies that are able to create a sustainable responder generation program will see higher conversions and sales.
However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale. In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed.
Lead Generation Programs That Work
On July 13th, 2010 I presented on a webinar sponsored by Focus entitled “True Lead Generation Stories” moderated by Craig Rosenberg and co-presented by an esteemed colleague Chris Waldo who runs Demand Generation for Ingersoll Rand.
During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. I concluded with a discussion of the tactics to consider in future demand generation efforts.
Top 5 Social Media Trends For The B2B Marketer
Are you a B2B Marketer looking for the real truth on how to make practical use of social media for your job? You are most certainly not the only one. And despite any reservations you may have, social media can help you get ahead.
In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know“ (registration required) on social media usage. The study included 5-waves with over 3,000 professionals on Toolbox.com.
67 Innovations To Help You Get Inspired
Every once in a while it’s important to step away from our everday responsibilities and ponder creative new ideas, new solutions, and innovations. Inspiration often comes from considering things outside our normal realm. One place I often turn for mental “fresh air” is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing.
Today I’m writing about a post I just re-read called “Innovation Insanity” produced by the excellent team at trendwatching.com. Here is how they describe the call to action: “the amount of talent, of creativity, of innovations, is staggering…Invent, improve, copy… or perish.”
How Social Media Drives Better Email Results
According to 2 recent reports, marketers are seeing better results when combining email and social media tactics. While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics.
Email is a proven and somewhat traditional technique for getting the word out. Social media can produce the same effect. But the same content will not always work in both mediums. So why are they complimentary?
8 Essential Social Media Resources
Whether you are just beginning to dip your toes into the “social media” waters or are a seasoned professional, there is something for everyone. These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Read more
