The Role of Content In The Future of Marketing [SLIDESHARE]+

2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing” to more...

Read More+ 23 hours ago

The Critical Ingredients Of Effective Demand Generation+

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in...

Read More+ 3 days ago

29 Signs Your Business Is Not Ready For Content Marketing+

How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing...

Read More+ 2 weeks ago

Content Marketing Must Focus On Customer Value+

Most marketers are using content marketing but only one-third think they are effective with it. That is according to a...

Read More+ 2 weeks ago

The Top 8 Social Networks For Business+

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for...

Read More+ 3 weeks ago

Why Brands Need To Act Like Publishers+

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question...

Read More+ 3 weeks ago

Business Buyers Relying More On 3rd Party Content+

New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information...

Read More+ 4 weeks ago

Can Video Help To Humanize Your Brand?+

I have spoken before about the importance of visual content. And the need to bring humor and emotion into our...

Read More+ 1 month ago

What Is Content Marketing? It’s Starts With Culture!+

I was recently interviewed by an international business rag on content marketing. They asked me things like what is it,...

Read More+ 1 month ago

Content Marketing Is The Top Marketing Priority of 2014+

Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side”...

Read More+ 1 month ago

The Changing Nature Of Work [Slideshare]+

In my current role, I am responsible for content marketing and content development at SAP on the topic of the...

Read More+ 1 month ago